ExactTarget was a leading digital marketing software company that provided email marketing, mobile marketing, social media marketing, and web tracking solutions. Founded in 2000, the company became one of the pioneers in marketing automation and customer relationship management through digital channels. ExactTarget went public in 2012 and was known for its robust platform that helped businesses personalize customer communications at scale. The company was acquired by Salesforce in 2013 for $2.5 billion and became the foundation for Salesforce Marketing Cloud.
ExactTarget has received investment from 1 venture capital firm.
Digital marketing automation and email marketing platform that helps businesses create and manage customer engagement campaigns.
ExactTarget has received investment from Elevate Ventures. These venture capital firms and investors provide both capital and strategic support.
ExactTarget was founded in 2000 and is headquartered in Indianapolis, IN.
ExactTarget operates in the SaaS sector. Digital marketing automation and email marketing platform that helps businesses create and manage customer engagement campaigns.
