Investments
5+ companies
Focus
Consumer, Marketplace
Founder of Forerunner Ventures and one of the earliest investors in modern direct-to-consumer brands. Kirsten Green has established herself as a leading voice in consumer and marketplace investing, with a portfolio that includes Dollar Shave Club, Warby Parker, Glossier, Away, and Bonobos. Her investment thesis centers on identifying consumer brands that leverage technology and data to build direct relationships with customers, often disrupting traditional retail categories. Green's approach combines deep understanding of consumer behavior with recognition of how digital platforms enable new business models. She has been particularly prescient in identifying the shift toward direct-to-consumer commerce and the brands that would define this movement, making her one of the most respected investors in the consumer space.