Current Firm
L'ATTITUDE Ventures
Focus
AI, Fintech
Sol Trujillo is the first U.S.-born Latino CEO of a Fortune 200 company who brings his global telecom operator experience from AT&T, US West, Orange, and Telstra to early-stage venture investing focused on Latino founders at L'ATTITUDE Ventures. He has built an ecosystem of three interconnected Latino-focused organizations—the Latino Donor Collaborative for research, the L'ATTITUDE conference for convening capital allocators, and L'ATTITUDE Ventures for deploying capital—that work together to address what he sees as structural capital misallocation where Latino founders receive less than 1% of VC capital despite driving the majority of new employer businesses.
Sol Trujillo is a Co-Founder, L'ATTITUDE Ventures at L'ATTITUDE Ventures, based in San Diego, CA.
Sol's investment focus spans AI, Fintech, Enterprise, Consumer, Biotech, Cybersecurity, Climate, DevTools, Robotics, SaaS, primarily investing at the Pre-Seed, Seed, Series A, Series B+ stages. This specialization allows for deep domain knowledge and strong network effects that benefit portfolio companies.
Sol Trujillo is a Co-Founder, L'ATTITUDE Ventures at L'ATTITUDE Ventures, based in San Diego, CA. Their investment focus includes AI, Fintech, Enterprise.
Sol Trujillo focuses on investments in AI, Fintech, Enterprise, Consumer, Biotech, Cybersecurity, Climate, DevTools, Robotics, SaaS through L'ATTITUDE Ventures. These focus areas reflect their domain expertise and the types of startups they actively seek to back.
Sol Trujillo is currently at L'ATTITUDE Ventures, headquartered in San Diego, CA, serving as Co-Founder, L'ATTITUDE Ventures.