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Startup Metrics
Retention Analyzer
Analyze cohort retention curves to understand LTV, NRR, and long-term revenue quality.
Cohort Setup
$
$
%
Retention Curve (% retained)
85%
72%
62%
52%
42%
Retention Analysis
12-month retention
Needs work
52%
retained at 12mo
Implied monthly churn4.0%
Annual gross churn48.0%
Net revenue retention (NRR)19.0%
Customer LTV$2,500
Cohort revenue over time
| Month | Customers | MRR | Retention |
|---|---|---|---|
| Mo 1 | 85 | $8,606 | 85% |
| Mo 3 | 72 | $7,470 | 72% |
| Mo 6 | 62 | $6,665 | 62% |
| Mo 12 | 52 | $5,980 | 52% |
| Mo 24 | 42 | $5,460 | 42% |
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