Emergence Capital

Emergence Capital was founded in 2003 by Gordon Ritter and Jason Green with a prescient focus on cloud computing and software-as-a-service before these became mainstream investment categories. The firm made its reputation with early investments in transformative enterprise software companies, most notably being the only institutional investor in Salesforce's Series A round in 2001. This investment alone would have made the firm, but Emergence continued to identify and back other category-defining SaaS companies including Zoom, Box, Veeva Systems, and Yammer. The firm's investment approach centers on identifying entrepreneurs building cloud-based solutions that can fundamentally transform how businesses operate. They typically invest $5-50 million in Series A and B rounds, partnering closely with founders to help scale their businesses. Led by partners like Gordon Ritter and Santi Subotovsky, Emergence has developed deep expertise in SaaS metrics, go-to-market strategies, and enterprise sales models. What distinguishes Emergence is their early recognition of the cloud computing paradigm shift and their consistent ability to identify companies that become market leaders in their respective categories, often investing before the market fully understands the opportunity.