At a Glance
Founded in 2006, Greycroft Partners has established itself as a prominent multi-location venture capital firm with approximately $2 billion in assets under management. The firm focuses on investing in entrepreneurs who leverage technology and data to transform large, traditional industries and create entirely new market categories.
Greycroft's investment thesis centers on identifying companies at the intersection of consumer internet and enterprise software, particularly those that use technology to disrupt established sectors. Their portfolio includes several high-profile successes such as Venmo, which revolutionized peer-to-peer payments, Bumble, which transformed online dating, and TheRealReal, which created a new model for luxury consignment.
With offices in multiple locations including Austin, Texas, Greycroft maintains a geographic presence that allows them to access diverse startup ecosystems beyond Silicon Valley. The firm typically invests in seed through growth-stage rounds, focusing on consumer, enterprise, and fintech sectors. Their track record of identifying and supporting companies that reshape traditional industries has made them a sought-after partner for entrepreneurs building transformative technology platforms.
“Investing in entrepreneurs using technology and data to transform large, traditional industries and create new market categories.”
Greycroft Partners primarily invests at the Seed, Series A, Series B+ stages. This means they focus on companies that are building their initial product and finding product-market fit.
Greycroft Partners is headquartered in Austin, TX. Many of their portfolio companies are also based in this region, though they invest across geographies.
Greycroft Partners focuses on investments in Consumer, Enterprise, Fintech. Their portfolio reflects deep expertise and networks within these sectors.
Greycroft Partners's typical investment check size ranges from $1M to $15M. Actual amounts may vary based on the stage, sector, and specific opportunity.
Greycroft Partners manages approximately $2B in assets under management (AUM) across their funds.
