2 investors at IDEO CoLab Ventures, based in San Francisco, CA.
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Managing Director, IDEO CoLab Ventures
Joe Gerber trains founders to prototype the business the same way designers prototype products—rapidly testing pricing, channels, and business models as lightweight experiments before fully committing, treating the business model itself as a design artifact rather than a fixed plan. He acts as both investor and design partner in crypto and Web3, often co-developing concepts like Fair Launch Capital and the IDEO Founder Collective with founders—leaning into founder communities, shared upside structures, and experimental launch mechanics rather than only traditional term-sheet investing.
General Partner, IDEO CoLab Ventures
Reuben Bramanathan is a General Partner at IDEO CoLab Ventures, where he focuses on identifying and supporting innovative companies across Web3, fintech, and cybersecurity. With a strategic investment thesis spanning emerging technologies and financial services, Bramanathan leverages his expertise to back founders building transformative solutions in decentralized technologies, digital finance, and security infrastructure. At IDEO CoLab Ventures, he plays a key role in sourcing, evaluating, and mentoring portfolio companies, combining deep sector knowledge with IDEO's human-centered design philosophy. His investment approach emphasizes the intersection of technology innovation and practical market applications, with particular attention to projects that address real-world challenges and scale impact across multiple industries.
IDEO CoLab Ventures's investment team consists of 2 professionals, headquartered in San Francisco, CA. The team brings diverse backgrounds and specialized expertise to evaluate and support portfolio companies.
Across the team, IDEO CoLab Ventures's investors cover expertise in Web3, Fintech, Cybersecurity, Other. This breadth of sector knowledge enables the firm to evaluate opportunities across multiple verticals and provide specialized post-investment support to founders.
IDEO CoLab Ventures has 2 investors and partners on their team, based in San Francisco, CA. Each team member brings specialized expertise across different sectors and investment stages.
IDEO CoLab Ventures's team consists of 2 investment professionals. View individual investor profiles above for detailed backgrounds, focus areas, and portfolio companies.
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