Investors & Partners at IDEO CoLab Ventures

Joe Gerber

Managing Director, IDEO CoLab Ventures

Joe Gerber trains founders to prototype the business the same way designers prototype products—rapidly testing pricing, channels, and business models as lightweight experiments before fully committing, treating the business model itself as a design artifact rather than a fixed plan. He acts as both investor and design partner in crypto and Web3, often co-developing concepts like Fair Launch Capital and the IDEO Founder Collective with founders—leaning into founder communities, shared upside structures, and experimental launch mechanics rather than only traditional term-sheet investing.

Reuben Bramanathan

General Partner, IDEO CoLab Ventures

Joe Gerber trains founders to prototype the business the same way designers prototype products—rapidly testing pricing, channels, and business models as lightweight experiments before fully committing, treating the business model itself as a design artifact rather than a fixed plan. He acts as both investor and design partner in crypto and Web3, often co-developing concepts like Fair Launch Capital and the IDEO Founder Collective with founders—leaning into founder communities, shared upside structures, and experimental launch mechanics rather than only traditional term-sheet investing.