Investors & Partners at Innovation Department

Alex Song

Co-Founder and Chairman, Innovation Department

Alex Song is a former hedge fund investor who now operates Innovation Department as a 100% holding company, where he and his team only own and operate brands they create in-house rather than taking minority stakes in other companies. He applies data science and proprietary datasets to systematically build and scale consumer brands, optimizing for probable mid-sized exits rather than chasing unicorns since he invests his own capital without traditional LPs.