At a Glance
Maya Capital represents a new generation of Latin American venture capital firms emerging from the region's technology boom. The São Paulo-based firm was established in 2019 by former SoftBank Latin America executives who recognized the opportunity to apply more disciplined, thesis-driven investing to the region's rapidly maturing startup ecosystem. With $100 million in assets under management, Maya Capital has positioned itself as a focused early-stage investor targeting the intersection of technology and market transformation across Brazil and Latin America. The firm's investment strategy spans fintech, SaaS, consumer technology, artificial intelligence, and marketplace businesses, reflecting the sectors driving digital adoption across Latin American markets. Maya Capital's approach distinguishes itself through rigorous market analysis and a focus on startups that can achieve sustainable competitive advantages in their respective verticals. The firm typically writes checks ranging from seed through Series B, allowing for meaningful ownership stakes while providing capital across critical growth phases. Their portfolio construction reflects a balance between established categories like fintech, where Latin America has produced several unicorns, and emerging areas like AI-powered solutions tailored for regional market needs. The timing of Maya Capital's formation proved advantageous, as the firm began deploying capital during a period of accelerating venture investment in Latin America. Their SoftBank heritage brings institutional knowledge of scaling technology companies in emerging markets, though Maya Capital operates with a more concentrated approach than their former employer's broad-based strategy. The firm's market position benefits from Brazil's position as Latin America's largest economy and most mature venture capital ecosystem, while their regional mandate allows for expansion into high-growth markets across the continent. Maya Capital's investment decisions appear guided by long-term structural trends including financial services digitization, B2B software adoption, and the growth of digital-native consumer behaviors. This focus on fundamental market shifts rather than speculative technology trends has helped establish their reputation among entrepreneurs and co-investors in the region.
“Backs exceptional founders in Latin America building technology platforms that unlock massive, underserved markets through digital transformation.”
Maya Capital's leadership team draws from the founding partners' extensive experience at SoftBank Latin America, bringing institutional knowledge of scaling technology investments across emerging markets. The partners' background includes direct experience evaluating and supporting high-growth technology companies throughout Latin America, providing valuable pattern recognition for identifying promising early-stage opportunities. Their combined expertise spans multiple sectors within the firm's investment mandate, from financial services technology to enterprise software and consumer platforms. The team's operational experience extends beyond pure investment activities, encompassing hands-on support for portfolio companies navigating regional expansion, regulatory challenges, and scaling operations across diverse Latin American markets.
Maya Capital launched with its inaugural fund in 2019, raising $100 million to establish their focused early-stage investment strategy across Latin America. The firm's fund progression reflects a deliberate approach to building their investment platform while maintaining concentrated exposure to their target sectors and geographies. As a relatively new firm, Maya Capital's fund performance data remains largely private, though their portfolio development indicates active deployment across their stated investment thesis and sector focus areas.
Maya Capital primarily invests at the Seed, Series A, Series B stages. This means they focus on companies that are building their initial product and finding product-market fit.
Maya Capital is headquartered in Sao Paulo, Brazil. Many of their portfolio companies are also based in this region, though they invest across geographies.
Maya Capital focuses on investments in Fintech, SaaS, Consumer, AI, Marketplace. Their portfolio reflects deep expertise and networks within these sectors.
Maya Capital's typical investment check size ranges from $500K to $10M. Actual amounts may vary based on the stage, sector, and specific opportunity.
Maya Capital manages approximately $100M in assets under management (AUM) across their funds.
