
Project A Ventures
UnclaimedAt a Glance
- Stage
- Seed, Series A
- AUM
- €1.2B
- Sectors
- SaaS, Marketplace, Consumer
- Founded
- 2012
- HQ
- Berlin, Germany
About Project A Ventures
Project A Ventures pioneered the 'operational VC' model in Europe, founded by Florian Heinemann, Uwe Horstmann, and Anton Waitz. The firm distinguishes itself by providing not just capital but also dedicated operational support through in-house expert teams covering technology development, digital marketing, business intelligence, and product design. This hands-on approach has made Project A one of Europe's most successful early-stage investors, with notable exits including auction platform Catawiki and marketing automation company Braze. The firm typically invests in European B2B and marketplace companies at seed and Series A stages, with a focus on businesses that can benefit from their operational expertise and scaling playbook. Project A's model involves embedding specialists directly with portfolio companies for 6-18 months to help accelerate growth and optimize operations. Based in Berlin with additional offices in London, the firm has been instrumental in establishing Berlin as a major European startup hub. Their portfolio spans SaaS, marketplace, and consumer technology companies, with particular strength in helping European startups scale internationally and optimize their go-to-market strategies.
Investment Thesis
“Operational VC that combines capital with hands-on operational support, providing expert teams in technology, marketing, and business intelligence to European startups.”
Leadership Team
Florian Heinemann, Uwe Horstmann and Anton Waitz founded Project A in 2012 and remain partners; Heinemann appeared on the Forbes Midas List Europe in 2025. The partnership has since widened to include Oskar Lingk, Philipp Werner and Christoph Roesler.
Below the partners the firm carries a structure closer to an operating company than a fund: a chief financial officer, a general counsel and a head of investor relations, a bench of investment managers and senior investment associates, and dedicated heads of controlling and monitoring and of accounting and reporting. That back office is the visible half of the operational-VC model, which pairs capital with in-house specialists in technology, marketing, business intelligence and product who embed with portfolio management teams rather than advising from the outside.
Sector Focus
Investment Stage
Notable Portfolio Companies
Fund History
Project A has been investing since 2012 and now reports roughly 1.2 billion euros in assets under management, the largest pool among the Berlin operational-VC cohort it helped create. The current vehicle, Fund V, closed at 325 million euros and is described by the firm as its latest fund. Cheque sizes run from 1 to 8 million euros at the earliest and most decisive stages, and the firm counts more than 130 founding teams backed since inception.
Alongside the core early-stage strategy, Project A now runs a private equity arm and a company-building studio, and organises its thesis into five declared areas: defence technologies, frontier technologies, industrial autonomy, physical-world intelligence and regulated industries. That framing marks a deliberate shift from the marketplace and e-commerce roots of the firm's first decade toward industrial and dual-use European software, and it puts Project A into competition with Atomico and the defence-tech specialists rather than with generalist seed funds.
SEC Fund Filings
- Vehicles filed, last 24 months
- 2
- Latest filing
Project A Ventures filed a Form D for 2 fund vehicles between Sep 26, 2024 and Sep 25, 2026.
| Fund vehicle | Source |
|---|---|
| Project A Ventures V GmbH & Co. KG | SEC Form D, filed |
| Project A Ventures V International Feeder SCSp | SEC Form D, filed |
A Form D is the notice a fund files with the SEC when it raises money in a private offering. Feeder funds, parallel funds and SPVs each file their own, so the count measures filing activity, not the number of flagship funds.
Source: SEC EDGAR Form D filings for pooled investment funds, original filings only (amendments excluded). Our filing data starts Jul 1, 2024. Vehicles are matched to Project A Ventures by fund name and checked against the sponsor address and named principals on each filing; offering amounts are not shown. Each “SEC Form D” link opens an EDGAR full-text search for that vehicle’s exact name, where the filing itself is listed. See every new fund filing on the Form D Radar.
Related Articles (3)
Frequently Asked Questions
What stage does Project A Ventures invest at?
Project A Ventures primarily invests at the Seed, Series A stages. This means they focus on companies that are building their initial product and finding product-market fit.
Where is Project A Ventures located?
Project A Ventures is headquartered in Berlin, Germany. Many of their portfolio companies are also based in this region, though they invest across geographies.
What sectors does Project A Ventures focus on?
Project A Ventures focuses on investments in SaaS, Marketplace, Consumer. Their portfolio reflects deep expertise and networks within these sectors.
How much does Project A Ventures have under management?
Project A Ventures manages approximately €1.2B in assets under management (AUM) across their funds.
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