At a Glance
Project A Ventures pioneered the 'operational VC' model in Europe, founded by Florian Heinemann, Uwe Horstmann, and Anton Waitz. The firm distinguishes itself by providing not just capital but also dedicated operational support through in-house expert teams covering technology development, digital marketing, business intelligence, and product design. This hands-on approach has made Project A one of Europe's most successful early-stage investors, with notable exits including auction platform Catawiki and marketing automation company Braze. The firm typically invests in European B2B and marketplace companies at seed and Series A stages, with a focus on businesses that can benefit from their operational expertise and scaling playbook. Project A's model involves embedding specialists directly with portfolio companies for 6-18 months to help accelerate growth and optimize operations. Based in Berlin with additional offices in London, the firm has been instrumental in establishing Berlin as a major European startup hub. Their portfolio spans SaaS, marketplace, and consumer technology companies, with particular strength in helping European startups scale internationally and optimize their go-to-market strategies.
“Operational VC that combines capital with hands-on operational support, providing expert teams in technology, marketing, and business intelligence to European startups.”
Project A Ventures primarily invests at the Seed, Series A stages. This means they focus on companies that are building their initial product and finding product-market fit.
Project A Ventures is headquartered in Berlin, Germany. Many of their portfolio companies are also based in this region, though they invest across geographies.
Project A Ventures focuses on investments in SaaS, Marketplace, Consumer. Their portfolio reflects deep expertise and networks within these sectors.
Project A Ventures manages approximately $300M in assets under management (AUM) across their funds.