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How to Calculate and Improve Net Revenue Retention

NRR is the metric VCs care about most. How to calculate it, what good looks like, and proven strategies to push NRR above 120%.

·7 min read

Quick Answer

NRR is the metric VCs care about most. How to calculate it, what good looks like, and proven strategies to push NRR above 120%.

Net Revenue Retention (NRR) measures how much recurring revenue you retain from your existing customers over a period, including expansion and after accounting for contraction and churn.

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