Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
Blend has received investment from 3 venture capital firms.
Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender).
Blend has received investment from Camber Creek, Canapi Ventures, FINTOP Capital. These venture capital firms and investors provide both capital and strategic support.
Blend has raised $665M in total funding, with their most recent round being a IPO. The company operates in the Fintech sector.
Blend was founded in 2012 and is headquartered in San Francisco, California.
Blend operates in the Fintech sector. Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender).
