Programmatic advertising and marketing analytics platform that used AI to optimize digital advertising campaigns and audience targeting for enterprise brands.
DataXu was a Boston-based programmatic advertising and marketing technology company that provided AI-powered campaign optimization and audience analytics. The platform helped enterprise marketers execute and optimize digital advertising campaigns across multiple channels using machine learning algorithms. DataXu served major brands and agencies, processing billions of advertising transactions and providing insights for marketing attribution and audience targeting. The company was acquired by Roku in 2019 for approximately $150 million to strengthen Roku's advertising technology capabilities and connected TV advertising platform.
DataXu has received investment from 2 venture capital firms.
Programmatic advertising and marketing analytics platform that used AI to optimize digital advertising campaigns and audience targeting for enterprise brands.
DataXu has received investment from Flybridge, Flybridge Capital Partners. These venture capital firms and investors provide both capital and strategic support.
DataXu has raised $69M in total funding, with their most recent round being a Series D+. The company operates in the Enterprise sector.
DataXu was founded in 2009 and is headquartered in Boston, MA.
DataXu operates in the Enterprise sector. Programmatic advertising and marketing analytics platform that used AI to optimize digital advertising campaigns and audience targeting for enterprise brands.
