Sugar Cosmetics is an Indian direct-to-consumer beauty brand that specializes in bold, high-quality makeup products targeted at young, urban consumers. Founded in 2012 by Vineeta Singh and Kaushik Mukherjee, the company initially started as an online-only brand before expanding into physical retail stores across India.
The brand has gained significant traction in India's growing beauty market by focusing on cruelty-free, long-lasting products with edgy marketing campaigns that resonate with millennial and Gen-Z consumers. Sugar Cosmetics has raised funding from investors including Reliance Retail and has expanded its presence through partnerships with major retailers like Nykaa and Sephora. The company represents the rise of homegrown Indian beauty brands challenging established international players in the domestic market.
Sugar Cosmetics has received investment from 1 venture capital firm.
Indian direct-to-consumer beauty brand specializing in bold, cruelty-free makeup products targeted at young urban consumers.
Sugar Cosmetics has received investment from India Quotient. These venture capital firms and investors provide both capital and strategic support.
Sugar Cosmetics operates in the Consumer sector. Indian direct-to-consumer beauty brand specializing in bold, cruelty-free makeup products targeted at young urban consumers.
