2 investors at Batshit Crazy Ventures, based in Reykjavik, Iceland.
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Investor, Batshit Crazy Ventures
Alex Bogusky is a former "Elvis of advertising" who walked away from running one of the world's hottest ad agencies to become an activist and consumer advocate, then later moved into venture investing—giving him the rare perspective of someone who has been both a master of persuasion and a critic of manipulative marketing practices. He treats startups like brands that need to hack culture from day one, using the same storytelling and behavior-change techniques from his provocative campaigns (Truth anti-smoking, Burger King) to help founders "rewire" consumer behavior, while looking for companies designed to reduce harm rather than just make money.
Investor, Batshit Crazy Ventures
Alex Bogusky is a former "Elvis of advertising" who walked away from running one of the world's hottest ad agencies to become an activist and consumer advocate, then later moved into venture investing—giving him the rare perspective of someone who has been both a master of persuasion and a critic of manipulative marketing practices. He treats startups like brands that need to hack culture from day one, using the same storytelling and behavior-change techniques from his provocative campaigns (Truth anti-smoking, Burger King) to help founders "rewire" consumer behavior, while looking for companies designed to reduce harm rather than just make money.
Batshit Crazy Ventures's investment team consists of 2 professionals, headquartered in Reykjavik, Iceland. The team brings diverse backgrounds and specialized expertise to evaluate and support portfolio companies.
Across the team, Batshit Crazy Ventures's investors cover expertise in AI, Fintech, Enterprise, Consumer, Biotech, Cybersecurity, Climate, DevTools. This breadth of sector knowledge enables the firm to evaluate opportunities across multiple verticals and provide specialized post-investment support to founders.
Batshit Crazy Ventures has 2 investors and partners on their team, based in Reykjavik, Iceland. Each team member brings specialized expertise across different sectors and investment stages.
Batshit Crazy Ventures's team consists of 2 investment professionals. View individual investor profiles above for detailed backgrounds, focus areas, and portfolio companies.
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