Investors & Partners at Batshit Crazy Ventures

Alex Bogusky

Investor, Batshit Crazy Ventures

Alex Bogusky is a former "Elvis of advertising" who walked away from running one of the world's hottest ad agencies to become an activist and consumer advocate, then later moved into venture investing—giving him the rare perspective of someone who has been both a master of persuasion and a critic of manipulative marketing practices. He treats startups like brands that need to hack culture from day one, using the same storytelling and behavior-change techniques from his provocative campaigns (Truth anti-smoking, Burger King) to help founders "rewire" consumer behavior, while looking for companies designed to reduce harm rather than just make money.

Jordan Bornstein

Investor, Batshit Crazy Ventures

Jordan Bornstein is an Investor at Batshit Crazy Ventures, where he focuses on identifying and supporting innovative companies across a diverse range of sectors. His investment thesis spans artificial intelligence, fintech, enterprise software, consumer technology, biotech, cybersecurity, climate solutions, developer tools, robotics, and SaaS. With a broad portfolio mandate, Bornstein brings expertise in evaluating early-stage ventures poised for significant growth and market impact. His multidisciplinary approach to investing reflects a deep understanding of emerging technology trends and their commercial applications across industries. Based on his work at Batshit Crazy Ventures, Bornstein is actively engaged in sourcing, evaluating, and supporting founders building transformative technologies.