Current Firm
Batshit Crazy Ventures
Focus
AI, Fintech
Alex Bogusky is a former "Elvis of advertising" who walked away from running one of the world's hottest ad agencies to become an activist and consumer advocate, then later moved into venture investing—giving him the rare perspective of someone who has been both a master of persuasion and a critic of manipulative marketing practices. He treats startups like brands that need to hack culture from day one, using the same storytelling and behavior-change techniques from his provocative campaigns (Truth anti-smoking, Burger King) to help founders "rewire" consumer behavior, while looking for companies designed to reduce harm rather than just make money.
Alex Bogusky is a Investor, Batshit Crazy Ventures at Batshit Crazy Ventures, based in Reykjavik, Iceland.
Alex's investment focus spans AI, Fintech, Enterprise, Consumer, Biotech, Cybersecurity, Climate, DevTools, Robotics, SaaS, primarily investing at the Pre-Seed, Seed, Series A, Series B+ stages. This specialization allows for deep domain knowledge and strong network effects that benefit portfolio companies.
Alex Bogusky is a Investor, Batshit Crazy Ventures at Batshit Crazy Ventures, based in Reykjavik, Iceland. Their investment focus includes AI, Fintech, Enterprise.
Alex Bogusky focuses on investments in AI, Fintech, Enterprise, Consumer, Biotech, Cybersecurity, Climate, DevTools, Robotics, SaaS through Batshit Crazy Ventures. These focus areas reflect their domain expertise and the types of startups they actively seek to back.
Alex Bogusky is currently at Batshit Crazy Ventures, headquartered in Reykjavik, Iceland, serving as Investor, Batshit Crazy Ventures.