2 investors at Greycroft, based in New York, NY with $2B under management.
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Co-Founder and Chairperson, Primetime Partners, Greycroft
Dana Settle moved from Silicon Valley to Los Angeles in 2005 to build Greycroft's West Coast presence around the contrarian thesis that LA's mix of entertainment, commerce, and industry diversity would become a major tech hub. She has invested in culturally resonant consumer and media brands like Bumble, The RealReal, Goop, and Merit Beauty, positioning herself as a go-to investor for founders at the intersection of culture, brand, and technology.
Founding Partner, Greycroft
Dana Settle moved from Silicon Valley to Los Angeles in 2005 to build Greycroft's West Coast presence around the contrarian thesis that LA's mix of entertainment, commerce, and industry diversity would become a major tech hub. She has invested in culturally resonant consumer and media brands like Bumble, The RealReal, Goop, and Merit Beauty, positioning herself as a go-to investor for founders at the intersection of culture, brand, and technology.
Greycroft's investment team consists of 2 professionals, headquartered in New York, NY and managing $2B in assets. The team brings diverse backgrounds and specialized expertise to evaluate and support portfolio companies.
Across the team, Greycroft's investors cover expertise in Enterprise, AI, Fintech, Digital Health, Consumer. This breadth of sector knowledge enables the firm to evaluate opportunities across multiple verticals and provide specialized post-investment support to founders.
Greycroft has 2 investors and partners on their team, based in New York, NY. Each team member brings specialized expertise across different sectors and investment stages.
Greycroft's team consists of 2 investment professionals. View individual investor profiles above for detailed backgrounds, focus areas, and portfolio companies.
Greycroft manages approximately $2B in assets under management with a team of 2 investment professionals, headquartered in New York, NY.
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