At a Glance
Greycroft is a leading venture capital firm founded in 2006 by Alan Patricof and Ian Sigalow, with offices in New York City and Los Angeles. The firm has established itself as a prominent investor in consumer internet and enterprise technology companies, with a particular focus on businesses that leverage data, mobile platforms, and emerging technologies. Greycroft's bicoastal presence allows them to tap into both the East and West Coast startup ecosystems, giving them unique insights into diverse markets and opportunities. The firm has built an impressive track record with notable exits including Venmo (acquired by PayPal), Tumblr (acquired by Yahoo), and The Huffington Post (acquired by AOL). Greycroft typically invests across seed through growth stages, with check sizes ranging from $500K to $20M+. The firm's investment philosophy emphasizes backing exceptional entrepreneurs building companies with strong network effects, defensible market positions, and significant scaling potential. Their team combines deep operational experience with extensive networks across media, technology, and finance sectors.
“Backs founders building market-leading technology companies in consumer and enterprise.”
Greycroft primarily invests at the Seed, Series A, Series B+ stages. This means they focus on companies that are building their initial product and finding product-market fit.
Greycroft is headquartered in New York, NY. Many of their portfolio companies are also based in this region, though they invest across geographies.
Greycroft focuses on investments in Consumer, Enterprise, Fintech. Their portfolio reflects deep expertise and networks within these sectors.
Greycroft's typical investment check size ranges from $500K to $25M. Actual amounts may vary based on the stage, sector, and specific opportunity.
Greycroft manages approximately $2B+ in assets under management (AUM) across their funds.