At a Glance
Primary Venture Partners was founded by Ben Sun and focuses on backing exceptional founders building technology-enabled businesses with strong community elements. The firm has established itself as a key player in New York's seed-stage ecosystem, with a particular emphasis on supporting underrepresented founders and businesses that create meaningful connections between users. Primary has made notable investments across consumer, SaaS, and marketplace categories, with standout portfolio companies including audio social network Clubhouse during its rapid rise, telehealth platform Ro, and mental health platform Spring Health. The firm's approach combines traditional venture capital with a strong focus on community building and founder support, leveraging New York's diverse talent pool and business ecosystem. Ben Sun's background and the firm's commitment to diversity has made Primary a go-to early-stage investor for founders from non-traditional backgrounds looking to build scalable technology businesses.
“Invests in seed-stage companies transforming industries through technology, with a focus on community-driven businesses and underrepresented founders.”
Primary Venture Partners primarily invests at the Pre-Seed, Seed stages. This means they focus on companies that are at the earliest idea or prototype phase.
Primary Venture Partners is headquartered in New York, NY. Many of their portfolio companies are also based in this region, though they invest across geographies.
Primary Venture Partners focuses on investments in Consumer, SaaS, Marketplace. Their portfolio reflects deep expertise and networks within these sectors.
Primary Venture Partners manages approximately $100M in assets under management (AUM) across their funds.