At a Glance
Upfront Ventures is a venture capital firm based in Los Angeles, CA founded in 1996. The firm focuses on Seed, Series A investments across sectors including Enterprise, Consumer. The firm manages $2B in assets under management. Notable portfolio companies include Ring, Maker Studios, TrueCar, Ulta Beauty, Warby Parker, Bird and MeUndies. Southern California-based investor focused on early-stage companies with deep expertise in brick-and-mortar commerce and marketplace businesses.
“Southern California-based investor focused on early-stage companies with deep expertise in brick-and-mortar commerce and marketplace businesses.”
Kara Nortman
Partner, Upfront Ventures
Kobie Fuller
General Partner, Upfront Ventures
Yves Sisteron
Managing Partner, Upfront Ventures
Upfront Ventures primarily invests at the Seed, Series A stages. This means they focus on companies that are building their initial product and finding product-market fit.
Upfront Ventures is headquartered in Los Angeles, CA. Many of their portfolio companies are also based in this region, though they invest across geographies.
Upfront Ventures focuses on investments in Enterprise, Consumer. Their portfolio reflects deep expertise and networks within these sectors.
Upfront Ventures's typical investment check size ranges from $750K to $7M. Actual amounts may vary based on the stage, sector, and specific opportunity.
Upfront Ventures manages approximately $2B in assets under management (AUM) across their funds.