Qualtrics

Qualtrics, LLC is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Qualtrics offers a cloud-based subscription software platform for experience management, which it launched in March 2017. Qualtrics software is used widely in academia to conduct survey research; however, in 2012 the company began to pivot towards serving enterprise customers. As of 2025, the company is focused on data collection and the use of agentic AI. On November 11, 2018, it was announced that Qualtrics would be acquired by SAP for US$8 billion. The acquisition was completed on January 23, 2019. On January 28, 2021, Qualtrics went public and began trading on the Nasdaq. In March 2023, an investor group led by the private equity firm Silver Lake agreed to take Qualtrics private. On June 28, 2023, it was announced that Silver Lake and its co-investors, together with CPP Investments, acquired 100% of the outstanding shares in Qualtrics.