Current Firm
Flex Capital
Investments
3+ companies
Focus
Enterprise, AI
Auren Hoffman brings an operator-first perspective to venture investing at Flex Capital, having built multiple successful data companies including LiveRamp into a multi-billion-dollar public company, which gives him direct experience with the challenges founders face rather than a traditional finance background. He uses his World of DaaS podcast as a sourcing engine and applies highly structured, tactical frameworks for scaling B2B data companies, combined with decision science principles to reduce bias in his investment process.