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Valuation

Company Valuation Calculator

Value a company three ways — revenue multiple, the VC method, and a pre-revenue scorecard — and see the pre-money, post-money, and dilution each one implies.

Method

Revenue Multiple

Revenue basis: ARR

$
x
SectorLowMidHigh
SaaS / vertical software6x12x20x
Infrastructure / dev tools7x14x24x
Fintech5x10x18x
Marketplace3x6x12x
Consumer subscription3x6x10x
E-commerce / DTC1x2x4x

Illustrative ranges for working through the math, not market data. Multiples move with growth rate, retention, margin, and the financing climate, and the spread inside any one sector is wider than the spread between sectors.

The Round

$

Implied Valuation

Pre-money (Revenue multiple)

$18.00M

$21.00M post-money on a $3.00M round

Pre-money valuation$18.00M

Revenue multiple

Post-money valuation$21.00M

Pre-money plus the $3.00M round

Implied dilution14.3%

Share of the company the round buys

Implied revenue multiple12.0x

Pre-money divided by $1.50M of revenue

Range at this revenue

Low (6x)

$9.00M

Mid (12x)

$18.00M

High (20x)

$30.00M

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How to Value a Company

Pick the method that matches the company. If it has meaningful revenue, start with the revenue multiple. If an investor is pricing it against a target return, use the VC method. If it is pre-revenue, use the scorecard. Enter the raise once and every method reports the same three outputs: pre-money, post-money, and the dilution the round creates.

The Three Formulas

Revenue: Value = Revenue x Multiple | VC method: Post-money = Exit value / Target return | Scorecard: Value = Baseline x Weighted score

Post-money is always pre-money plus the amount raised, and dilution is always the raise divided by the post-money. A $1,500,000 ARR company at a 12x multiple is worth $18,000,000 pre-money; raising $3,000,000 puts it at $21,000,000 post-money and sells 14.3% of the company.

Why This Matters

Valuation sets the price of every share issued in the round, and it compounds. Price too low and you hand away ownership you never get back. Price too high and you set a bar the next round has to clear, which is how flat and down rounds happen. Running all three methods on the same company tells you something a single number cannot: how wide the defensible range is, and which assumption is doing the work.

Revenue multiple: what it is for, and when it is wrong

The revenue multiple is a shorthand for a discounted cash flow that nobody wants to build, and it works when revenue is real, recurring, and growing predictably. It is wrong when the revenue is not comparable to the comp set: services revenue dressed as software, gross marketplace volume presented as revenue, or a single customer carrying half the book. It is also wrong at very low revenue, where a 12x multiple on $200,000 of ARR produces a number with no relationship to what anyone would pay. Below roughly $1,000,000 of revenue, investors are buying the team and the trajectory, not the multiple.

VC method: what it is for, and when it is wrong

The VC method works backwards from an exit. The investor picks a plausible exit value and the return they need on a position like this one, divides, and arrives at the most they can pay today. It is the only method that makes the investor's arithmetic visible, which is why founders should run it before a pricing conversation. It is wrong when the exit assumption is wishful, since every dollar of fantasy exit value is divided by the target return and comes straight back as a higher price today. It is also wrong when it ignores future dilution: an investor who needs 10x on a position that will be diluted 40% before exit has to price roughly 40% lower today to get there. Turn the dilution input up and watch the defensible price fall.

Scorecard and Berkus: what they are for, and when they are wrong

For a pre-revenue company there is nothing to multiply, so both methods anchor on comparable deals and adjust. The scorecard method starts from the typical pre-money for comparable pre-revenue companies in the same region and sector, then scores the company above or below that baseline on weighted factors, with the team weighted heaviest. The Berkus method does something similar with a flat ceiling per element, assigning up to a fixed amount for the idea, the prototype, the team, strategic relationships, and early sales. Both are wrong the moment the baseline is wrong, and the baseline is the one input founders are most likely to guess. They are also wrong once real revenue exists, because at that point you are scoring a company whose performance can simply be measured.

Company valuation is not a 409A

A negotiated valuation and a 409A valuation answer different questions and almost always produce different numbers. The valuation on this page is the price of preferred stock in an arm's-length negotiation, and it reflects everything preferred stock carries: liquidation preference, protective provisions, information rights, board seats. A 409A is an independent appraisal of the fair market value of common stock, performed by a third party under IRS rules, so the company can set option strike prices without creating a tax problem for employees. Because common stock lacks all of the preferred protections, the 409A price is usually well below the preferred price, and a common-to-preferred ratio well under 1.0 is routine after a priced round. A 409A is not a second opinion on your fundraising valuation, and you cannot substitute one for the other.

Industry Benchmarks

Typical seed dilution

15-25%

Share of the company a priced seed round sells

Typical VC target return

10-30x

On an early-stage position, before portfolio losses

Dilution to exit

30-60%

Cumulative dilution between an early round and a sale

What to Do With Your Results

  1. 1Run all three methods and treat the spread as your range, not any single number as the answer.
  2. 2Test which input moves the answer most, and be ready to defend that one assumption in the room.
  3. 3Model the dilution the round creates on your cap table before you agree to a price.
  4. 4Commission a 409A after the round closes, before you grant options at the new price.

Frequently Asked Questions

What is the formula for company valuation?

There is no single formula. The three used most often in private markets are: value equals revenue times a multiple; post-money equals expected exit value divided by the investor's target return, which is the VC method; and value equals a baseline comparable valuation times a weighted score, which is the scorecard method for pre-revenue companies. In every case, post-money equals pre-money plus the amount raised, and the round's dilution equals the raise divided by the post-money.

How do you value a business with no revenue?

Anchor on comparable deals and adjust. The scorecard method starts from the typical pre-money for pre-revenue companies at the same stage in the same market, then scores the team, market size, product, competition, channels, capital needs, and early traction above or below that baseline. The Berkus method assigns a capped amount to each of five elements instead. Both produce a range, and the range is the honest output.

What is the difference between pre-money and post-money valuation?

Pre-money is what the company is worth before the new investment lands. Post-money is pre-money plus the amount raised. Ownership is always calculated off the post-money: a $3,000,000 round into an $18,000,000 pre-money company is a $21,000,000 post-money and sells 14.3% of the company. Confusing the two is the most common and most expensive mistake in a term-sheet conversation.

What revenue multiple should I use to value my company?

Start from the sector range, then adjust hard for growth and retention. Growth rate explains more of the spread than sector does: a company growing 100% year over year with net revenue retention above 120% prices at a large premium to one growing 30% in the same category. Recent comparable financings and the current financing climate matter more than any published table, including the one on this page, which exists to show the mechanics rather than to price your round.

Is a 409A valuation the same as my company's valuation?

No. Your fundraising valuation is the negotiated price of preferred stock, which carries liquidation preference and control rights. A 409A is an independent appraisal of common stock fair market value, done under IRS rules so you can set option strike prices safely. Common stock has none of the preferred protections, so a 409A typically comes in well below the preferred price after a priced round.

How does the VC method work?

The investor estimates an exit value, divides by the return multiple they need on a position like this one, and gets today's maximum post-money. Subtract the round to get pre-money. The refinement that matters is future dilution: if the investor expects to be diluted 40% before exit, they must price roughly 40% lower today to still hit the target. That adjustment is usually the gap between a founder's number and an investor's number.

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VC Beast. “Company Valuation Calculator.” VC Beast, https://vcbeast.com/tools/founders/company-valuation-calculator.

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