Strategy & Portfolio
Disruption
When a smaller company with fewer resources successfully challenges established incumbents by targeting overlooked segments.
Coined by Clayton Christensen, disruption describes how startups enter at the bottom of a market with simpler, cheaper solutions, then gradually move upmarket as their technology improves. True disruption is specific and structural, not just 'being innovative.'
In Practice
Netflix disrupted Blockbuster by starting with DVD-by-mail (cheaper, less convenient) then moving to streaming, which was both cheaper and more convenient than physical stores.
Why It Matters
Understanding disruption theory helps VCs identify which startups have structural advantages versus those simply competing on features. True disruptors reshape entire industries.
VC Beast Take
The most overused word in VC. Not everything is disruption. Most startups are competing, not disrupting. Know the difference.
Related Concepts
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