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Fundraising

Just-In-Time Capital

A fundraising approach where capital is raised in smaller, more frequent rounds timed to specific milestones rather than in large infrequent rounds.

Just-in-time (JIT) capital is a funding strategy where companies raise smaller amounts of capital more frequently, typically tied to reaching specific milestones that de-risk the business and justify higher valuations. This approach minimizes dilution by raising at progressively higher valuations as the company proves itself. JIT capital is enabled by the proliferation of seed-stage investors and faster fundraising cycles.

In Practice

Instead of raising a single $5M seed round, the founder used a JIT capital approach: $500K pre-seed to build the MVP, $1.5M seed to reach first revenue, and $3M seed extension at 3x the valuation to scale go-to-market.

Why It Matters

JIT capital can dramatically reduce founder dilution by raising at higher valuations after each milestone. But it requires constant fundraising attention and the risk that markets may be unfavorable when the next round is needed.

VC Beast Take

JIT capital is the lean startup methodology applied to fundraising. Less waste, more precision — but you better not miss a milestone.

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