Bobby Goodlatte
UnclaimedCurrent Firm
Form Capital
Experience
18+ years
Investments
4+ companies
Focus
Enterprise, DevTools
About Bobby Goodlatte
Bobby Goodlatte is a co-founder of Form Capital, an early-stage fund and design partnership he launched with entrepreneur Josh Williams that pairs seed checks with free design sprints covering branding, pitch decks, packaging and product UX. Goodlatte was recruited out of college to Facebook in 2008 as the company's first designer on User Growth, later led design for Facebook Photos, and left four years later when Facebook went public. He has since angel invested in more than 40 startups, among them Coinbase, Envoy, Linear and Figma. His second angel check went to Coinbase, and he invested three times in the company, including an SPV he raised into its Series E. Form Capital's $12 million debut fund is largely funded by Goodlatte himself and counts the fund of funds Cendana Capital as a limited partner.
Focus Areas
Investment Stage
Notable Investments
Previous Firms
Investment Profile
Bobby Goodlatte is a Managing Partner, Form Capital at Form Capital, based in San Francisco, CA. With 18+ years of experience in venture capital, Bobby brings deep expertise to evaluating investment opportunities.
Bobby's investment focus spans Enterprise, DevTools, SaaS, primarily investing at the Pre-Seed, Seed, Series A, Series B+ stages. This specialization allows for deep domain knowledge and strong network effects that benefit portfolio companies.
Notable investments in Bobby's portfolio include Figma. These companies reflect a pattern of backing high-potential startups across their focus sectors.
Before Form Capital, Bobby worked at Facebook. This breadth of experience across multiple firms provides a well-rounded perspective on the venture capital landscape.
Frequently Asked Questions
Who is Bobby Goodlatte?
Bobby Goodlatte is a Managing Partner, Form Capital at Form Capital, based in San Francisco, CA, with 18+ years of experience in venture capital. Their investment focus includes Enterprise, DevTools, SaaS.
What does Bobby Goodlatte invest in?
Bobby Goodlatte focuses on investments in Enterprise, DevTools, SaaS through Form Capital. These focus areas reflect their domain expertise and the types of startups they actively seek to back.
What are Bobby Goodlatte's most notable investments?
Bobby Goodlatte's notable portfolio investments include Coinbase, Figma, Linear, Envoy. These companies span multiple sectors and stages, reflecting a track record of identifying high-potential startups.
What firm is Bobby Goodlatte at?
Bobby Goodlatte is currently at Form Capital, headquartered in San Francisco, CA, serving as Managing Partner, Form Capital. Previously, they worked at Facebook.
How long has Bobby Goodlatte been investing?
Bobby Goodlatte has 18+ years of experience in venture capital and startup investing. This extensive experience spans multiple market cycles and brings deep pattern recognition to evaluating new investment opportunities.
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