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Jake Gibson headshot

Jake Gibson

Founding Partner, Better Tomorrow VenturesBetter Tomorrow VenturesSan Francisco, CA

Current Firm

Better Tomorrow Ventures

Investments

2+ companies

Focus

Fintech, Enterprise

About Jake Gibson

Jake Gibson co-founded NerdWallet and spent over seven years building it from a two-person startup into a major consumer fintech company, giving him an operator background that shapes how he evaluates founders and products as someone who frames himself as a "founder who became a VC" rather than a career investor. He views fintech as "a state of mind" rather than just a sector label and often backs companies that other investors might not consider traditional fintech, as long as financial infrastructure is central to their value proposition.

Focus Areas

FintechEnterpriseDevToolsSaaS

Investment Stage

Pre-Seed
Seed
Series A
Series B+

Notable Investments

Unit
Ironclad