Investors & Partners at Form Capital

Bobby Goodlatte

Managing Partner, Form Capital

Bobby Goodlatte is a co-founder of Form Capital, an early-stage fund and design partnership he launched with entrepreneur Josh Williams that pairs seed checks with free design sprints covering branding, pitch decks, packaging and product UX. Goodlatte was recruited out of college to Facebook in 2008 as the company's first designer on User Growth, later led design for Facebook Photos, and left four years later when Facebook went public. He has since angel invested in more than 40 startups, among them Coinbase, Envoy, Linear and Figma. His second angel check went to Coinbase, and he invested three times in the company, including an SPV he raised into its Series E. Form Capital's $12 million debut fund is largely funded by Goodlatte himself and counts the fund of funds Cendana Capital as a limited partner.