Product & GTM
Product development, go-to-market strategy, and growth concepts relevant to venture-backed companies.
7 terms
Demand Generation
Marketing and sales activities designed to create awareness and interest in a product, driving qualified leads into the sales pipeline.
Early Adopter
The first customers who embrace a new product before it's proven, often willing to tolerate bugs in exchange for innovation.
Freemium
A business model offering a free basic product to drive adoption, with premium features available for a fee.
Go-To-Market
A company's strategy for reaching customers and generating revenue — including sales motion, pricing, channel selection, and marketing approach.
Land and Expand
A SaaS growth strategy where companies start with a small initial contract and expand revenue over time.
Onboarding Friction
The barriers and complexity new users face when first using a product, which directly impacts conversion and retention.
Product-Led Growth
A go-to-market strategy where the product itself drives user acquisition, conversion, and expansion — reducing reliance on traditional sales and marketing.