Product development, go-to-market strategy, and growth concepts relevant to venture-backed companies.
16 terms
When a company's different sales or distribution channels compete with each other, cannibalizing revenue.
Marketing and sales activities designed to create awareness and interest in a product, driving qualified leads into the sales pipeline.
The first customers who embrace a new product before it's proven, often willing to tolerate bugs in exchange for innovation.
A startup strategy focused on building a platform or network that becomes central to an industry's operations, creating lock-in through interconnected services.
A business model offering a free basic product to drive adoption, with premium features available for a fee.
A company's strategy for reaching customers and generating revenue — including sales motion, pricing, channel selection, and marketing approach.
A detailed description of the type of company or person most likely to become a successful, long-term customer.
A SaaS growth strategy where companies start with a small initial contract and expand revenue over time.
The process of attracting and capturing potential customer interest for a product or service.
The collection of software tools and platforms used by VC funds and portfolio companies to manage legal documents, cap tables, and compliance.
The barriers and complexity new users face when first using a product, which directly impacts conversion and retention.
Acronym for Product-Led Growth — a go-to-market strategy where the product itself is the primary driver of user acquisition, conversion, and expansion.
A go-to-market strategy where the product itself drives user acquisition, conversion, and expansion — reducing reliance on traditional sales and marketing.
A small-scale test demonstrating that a product or technology works in practice, often used to win enterprise customers.
The time it takes for a new sales rep, product, or market to reach full productivity or expected performance levels.
The average time from first contact with a prospect to closing a deal, a critical factor in startup cash flow planning.