Product & GTM
Demand Generation
Marketing and sales activities designed to create awareness and interest in a product, driving qualified leads into the sales pipeline.
Demand generation encompasses all marketing efforts that create awareness and interest — content marketing, events, paid advertising, SEO, and outbound sales. For B2B startups, effective demand gen is essential for predictable revenue growth.
In Practice
The startup's demand gen engine combined SEO content (10K monthly visitors), LinkedIn outreach (200 qualified leads/month), and webinars (50 attendees/week) to consistently fill the sales pipeline.
Why It Matters
Scalable demand generation is what separates startups that grow predictably from those that rely on founder heroics. VCs evaluate demand gen efficiency as a key growth indicator.
VC Beast Take
Product-market fit without demand gen is a tree falling in the forest. The best product in the world means nothing if nobody knows it exists.
Related Concepts
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