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Why Most VC Content Is Useless

The internet is drowning in 'how to raise a seed round' posts written by people who have never raised anything. Here is what is actually wrong with VC content and why we built VC Beast differently.

Michael KaufmanMichael Kaufman··7 min read

Quick Answer

The internet is drowning in 'how to raise a seed round' posts written by people who have never raised anything. Here is what is actually wrong with VC content and why we built VC Beast differently.

I am going to say something uncomfortable for someone running a VC content site: most venture capital content on the internet is useless.

Not wrong, exactly. Just useless. The median "how to raise your seed round" article tells you to build a great product, find product-market fit, create a compelling narrative, and build relationships with investors. Thanks. That is like telling someone to win a marathon by running faster than everyone else.

The problem with VC content

Most VC content is written by one of three types of people. Associates at venture firms who have never started a company. Content marketers at SaaS tools who are optimizing for SEO. And VCs themselves, who are writing to attract deal flow, not to actually help founders.

None of these people have skin in the game from the founder's side. They have never sat in a room where an investor said "I love this, let me think about it" and had to decode whether that meant yes, no, or maybe. They have never wired $5,000 to a lawyer for a SAFE note review while checking their bank balance to make sure rent would clear.

The content that results is predictable. It is accurate in the way that a Wikipedia article about swimming is accurate. Technically correct, completely useless if you are drowning.

What founders actually need to know

Here is what I wish someone had written when I was raising:

The fundraising process is a sales process. Treat it like one. Build a pipeline in a spreadsheet. Track your conversion rates at each stage: intro, first meeting, partner meeting, term sheet. If you are converting intros to first meetings at 10% and first meetings to partner meetings at 5%, you need 200 intros to get one term sheet. That is math, not motivation.

Most investors who say they invest at seed do not actually invest at seed. They invest at seed stage with Series A data. They want $1M ARR, 3x growth, and a clear path to $10M. When they say "come back when you have more traction," they mean "come back when another firm has already validated you."

Your warm intro matters more than your deck. I know this is annoying. I know it feels unfair. But the median cold email response rate from VCs is about 1-3%. A warm intro from a trusted founder gets a first meeting almost every time. If you do not have warm intros, go get them. Help other founders. Join communities. Write about what you are building publicly. The network compounds.

Why we built VC Beast this way

When we started VC Beast, the obvious play was to write the same listicles everyone else writes. "Top 10 VCs for SaaS Startups." "How to Write a Pitch Deck That Gets Funded." We wrote some of those because they serve a purpose. But the stuff I care about is the stuff nobody else is writing.

How do fund economics actually work when you are a solo GP with a $25M fund? What does a day in the life of a venture partner actually look like? How do LPs actually decide which managers to back, and what can you do about it if you are a first-time GP?

The bar we set for ourselves is: would this be useful to someone who is actually doing the thing, right now, today? Not someone who is "thinking about" fundraising in some abstract future. Someone who has a meeting with a VC on Thursday and is terrified.

Content as a filter

There is one more thing about VC content that nobody talks about. The best VC content does not just inform — it filters. Paul Graham's essays did not just help founders. They helped founders self-select into YC's worldview. If you read PG's writing and thought "yes, this is how I see the world," you were more likely to apply, more likely to get in, and more likely to succeed in the program.

Good VC content should do the same thing. If you read VC Beast and think "these people actually understand what I am going through," then we have done our job. And if our writing helps you find the right investor, build a better cap table, or avoid a mistake that costs you 18 months, then we have built something worth building.

That is the whole plan. Write useful things for people who are actually doing the work.

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Michael Kaufman

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Michael Kaufman

Founder & Editor-in-Chief

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