Demandbase is a San Francisco-based B2B marketing and sales intelligence platform that pioneered account-based marketing (ABM) technology. The company provides tools for identifying high-value prospects, personalizing marketing campaigns, and accelerating sales cycles through comprehensive account intelligence and engagement analytics. Demandbase serves thousands of enterprise customers and has become a leader in the ABM space through organic growth and strategic acquisitions. The company went public in 2021 through a merger with a SPAC, reflecting the growing importance of account-based marketing in B2B sales strategies.
Demandbase has received investment from 1 venture capital firm.
| Date | Round | Amount | Lead Investor |
|---|---|---|---|
| Nov 2025 | Series C+ | $180M | Wellington Management Ventures |
B2B marketing and sales intelligence platform that provides account-based marketing, lead generation, and customer data analytics for enterprise sales teams.
Demandbase has received investment from High Alpha. These venture capital firms and investors provide both capital and strategic support.
Demandbase has raised $113M in total funding, with their most recent round being a IPO. The company operates in the SaaS sector.
Demandbase was founded in 2006 and is headquartered in San Francisco, CA.
Demandbase operates in the SaaS sector. B2B marketing and sales intelligence platform that provides account-based marketing, lead generation, and customer data analytics for enterprise sales teams.
