Nicole Johnson

About Nicole Johnson

Kirsten Green combines an unusual background in accounting and public markets with deep interest in consumer psychology, spending extensive time in stores to understand buying behavior before applying that customer-focused lens to investing in digital-native brands. She serves as a bridge between legacy retail and next-generation consumer companies, sitting on Nordstrom's board while backing companies like Glossier and Warby Parker, and has become a widely recognized public face of consumer investing through her inclusion on lists like TIME 100 Most Influential People and her role in shaping the direct-to-consumer playbook.

Focus Areas

Investment Stage

Notable Investments