Forerunner Ventures

Forerunner Ventures was founded in 2010 by Kirsten Green, who recognized that consumer behavior was fundamentally shifting toward digital-first brands and direct-to-consumer models. Green, who previously worked at Pacific Growth Equities, built Forerunner into one of the most respected consumer-focused venture firms by betting early on companies that traditional VCs overlooked. The firm's investment approach centers on identifying founders who understand evolving consumer needs and can build authentic, differentiated brands that resonate with their target markets. Forerunner has become known for its pattern recognition in consumer trends and its ability to spot breakout brands before they achieve mainstream success. Notable investments include early bets on Warby Parker, which revolutionized eyewear retail; Dollar Shave Club, which sold to Unilever for $1 billion; and Glossier, which redefined beauty marketing. Under Green's leadership, the firm has expanded beyond traditional e-commerce to include fintech consumer plays like Chime. What distinguishes Forerunner is its deep consumer insights, strong brand-building expertise, and Green's reputation as one of the most influential voices in consumer investing.