Blue Horizon

Roger Lienhard founded Blue Horizon in 2016 and remains the firm's founder and driving investor; he was also behind the launch of the separate Blue Horizon Ventures food technology fund in 2018. Bjoern Witte serves as managing partner and chief executive officer and is the firm's primary public voice on the economics of the alternative protein transition, including its published forecast that the market reaches at least $290 billion by 2035.

Michel Hirschi is managing partner and chief financial officer. The partnership is small relative to the assets it manages, which is consistent with a strategy that concentrates capital into a focused set of food system companies rather than spraying small seed checks. The team's positioning is explicitly thesis-driven rather than sector-generalist: every position has to sit inside the shift away from animal protein toward sustainable alternatives.

Blue Horizon was founded in Zurich in 2016 by Roger Lienhard and Bjoern Witte to invest across the sustainable food and alternative protein value chain. The firm has grown to manage more than $850 million in assets and has backed over 60 companies globally, screening more than 7,000 businesses and making over 100 investments across its first eight years.

A second vehicle, Blue Horizon Ventures, was launched in 2018 with Lienhard's involvement as a dedicated food technology venture fund; its flagship fund attracted 183 million euros. Blue Horizon invests across company lifecycles rather than at a single stage, taking positions from early rounds through growth in companies replacing animal protein with alternative sources. Portfolio positions include Impossible Foods, Beyond Meat, Mosa Meat, Perfect Day, Eat Just, Planted, Atomo, Finless Foods and Wild Earth. Trade press has reported the firm more recently stepping back from third-party fund management to focus on building large-scale alternative protein production capacity directly.