Current Firm
M13
Investments
7+ companies
Focus
Consumer, Fintech
About Latif Peracha
Latif Peracha is a General Partner at M13, a venture capital firm focused on identifying and supporting transformative companies across consumer, fintech, digital health, AI, and other emerging sectors. With a proven track record of backing category-defining businesses, Peracha has invested in some of the most successful companies of the past decade, including Snap, Spotify, Lyft, Addepar, ClassPass, Rothy's, and Daily Harvest. His investment philosophy centers on recognizing founders and teams with the vision and execution capability to disrupt large markets and create lasting value. At M13, Peracha leverages his deep industry expertise and network to partner with entrepreneurs at critical inflection points in their growth journey. His experience spans multiple high-growth sectors, positioning him to identify trends and opportunities that reshape consumer behavior and digital commerce.
Focus Areas
Investment Stage
Notable Investments
Other Investors at M13
Investment Profile
Latif Peracha is a General Partner, M13 at M13, based in Los Angeles, CA.
Latif's investment focus spans Consumer, Fintech, Digital Health, Other, AI, primarily investing at the Pre-Seed, Seed, Series A, Series B+ stages. This specialization allows for deep domain knowledge and strong network effects that benefit portfolio companies.
Notable investments in Latif's portfolio include Spotify. These companies reflect a pattern of backing high-potential startups across their focus sectors.
Frequently Asked Questions
Who is Latif Peracha?
Latif Peracha is a General Partner, M13 at M13, based in Los Angeles, CA. Their investment focus includes Consumer, Fintech, Digital Health.
What does Latif Peracha invest in?
Latif Peracha focuses on investments in Consumer, Fintech, Digital Health, Other, AI through M13. These focus areas reflect their domain expertise and the types of startups they actively seek to back.
What are Latif Peracha's most notable investments?
Latif Peracha's notable portfolio investments include Snap, Addepar, Lyft, Rothy's, Daily Harvest. These companies span multiple sectors and stages, reflecting a track record of identifying high-potential startups.
What firm is Latif Peracha at?
Latif Peracha is currently at M13, headquartered in Los Angeles, CA, serving as General Partner, M13.
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