Current Firm
M13
Investments
7+ companies
Focus
Consumer, Fintech
About Latif Peracha
Carter Reum is a former founder-operator who built and exited VEEV Spirits before starting M13, giving him rare "from zero to exit" consumer brand experience that he explicitly frames as the foundation for M13's operator-turned-investor approach. He personally evangelizes "agentic AI" within his own workflow and M13's culture, telling his team never to leave their desks without having an AI agent doing work for them while they sleep and running an internal "AI Hacks" Slack channel to normalize heavy AI adoption in day-to-day operating practices.
Focus Areas
ConsumerFintechDigital HealthOtherAI
Investment Stage
Pre-Seed
Seed
Series A
Series B+
Notable Investments
Snap
Addepar
Lyft
Rothy's
Daily Harvest
Classpass
Spotify