
Cleo Capital
UnclaimedAt a Glance
- Check Size
- $500K – $1M
- Stage
- Pre-Seed, Seed, Series A, Series B+
- AUM
- $25M
- Sectors
- Fintech, Consumer, Climate +2
- Founded
- 2018
- HQ
- San Francisco, CA
About Cleo Capital
Cleo Capital is a generalist early-stage venture fund managing roughly $25 million and investing in companies with diverse leadership, with an explicit focus on overlooked teams and underserved markets. It invests at pre-seed and seed and follows into Series A and later rounds, across consumer, fintech, climate and technology broadly, and this record lists ClassPass, Maven, Parker, Backstage Capital and Jetpack among its positions.
General partner Sarah Kunst founded the firm and runs it as managing director. The working mandate is narrower than the sector tags suggest: Cleo invests in Delaware C corporations building software companies with the potential to reach multi-billion-dollar scale, writes checks between $100,000 and $1 million, and concentrates on three thesis areas it names directly, the future of income, complicated consumer, and decentralized enterprise. Those are demand-side framings rather than technology categories, consistent with a fund that underwrites market access and distribution over technical differentiation.
Cleo's own published holdings include Ellevest in wealth management, Hill House Home in consumer, FalconX in crypto trading infrastructure, Planet Forward, and KoBold Metals in critical-minerals exploration, a spread showing the generalist mandate is real rather than nominal. The SEC filings set the scale plainly: Fund I raised $1.72 million from 11 investors in 2018 and Fund II raised $6.71 million from 51 investors in 2021. The capital base is small relative to the profile of the positions, so the fund's leverage comes from early access and check-size discipline rather than ownership concentration.
Investment Thesis
“Invests in early-stage companies with diverse founding teams, focusing on overlooked founders and underrepresented markets.”
Sector Focus
Investment Stage
Notable Portfolio Companies
Fund History
- Cleo Capital's two vehicles are small and both were registered with indefinite offering amounts.
- Cleo Capital Fund I, LP was formed in 2018, recorded a first sale on August 15, 2018, and filed its Form D that month reporting $1,720,000 sold to 11 investors, from a Santa Monica business address.
- Fund II, formed in 2020, recorded a first sale on March 31, 2021 and filed in April 2021 reporting $6,705,773 sold to 51 investors, filed from San Francisco.
- Sarah Kunst signs both as executive officer alongside the respective general partner entities.
- The trajectory is a 3.9x step up in capital and a 4.6x step up in investor count between vintages, from an operators-and-angels base toward a conventional emerging-manager roster.
- Combined, the two funds total roughly $8.4 million in reported sales, well below the $25 million carried as assets under management in this record, which points to either a later vehicle not yet filed or a different basis for that figure.
Team (1)
Frequently Asked Questions
What stage does Cleo Capital invest at?
Cleo Capital primarily invests at the Pre-Seed, Seed, Series A, Series B+ stages. This means they focus on companies that are at the earliest idea or prototype phase.
Where is Cleo Capital located?
Cleo Capital is headquartered in San Francisco, CA. Many of their portfolio companies are also based in this region, though they invest across geographies.
What sectors does Cleo Capital focus on?
Cleo Capital focuses on investments in Fintech, Consumer, Climate, Web3, Deeptech. Their portfolio reflects deep expertise and networks within these sectors.
What is Cleo Capital's typical check size?
Cleo Capital's typical investment check size ranges from $500K to $1M. Actual amounts may vary based on the stage, sector, and specific opportunity.
How much does Cleo Capital have under management?
Cleo Capital manages approximately $25M in assets under management (AUM) across their funds.
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