At a Glance
Felix Capital was founded in 2015 by Frederic Court, former partner at Advent Venture Partners, with a distinctive focus on digital lifestyle brands and consumer technology. Based in London with additional presence in New York, Felix has carved out a unique niche by investing in companies that sit at the intersection of technology, lifestyle, and culture. The firm's thesis centers on backing businesses that fundamentally change how consumers live, work, shop, and express themselves.
The firm is known for its deep understanding of consumer behavior and brand building in the digital age. Notable investments include early backing of Farfetch (luxury fashion marketplace), Peloton (connected fitness), and Deliveroo (food delivery). Felix typically leads Series A and B rounds, writing checks between $5-20 million. What sets Felix apart is its focus on the convergence of technology and lifestyle, often investing in companies that might be overlooked by traditional enterprise-focused VCs.
Court and his team bring significant operational expertise in scaling consumer businesses across Europe and the US. The firm actively supports portfolio companies with brand strategy, international expansion, and accessing luxury/lifestyle industry networks that are crucial for consumer-focused startups.
“Backing entrepreneurs who are digitizing and disrupting sectors that touch our daily lives.”
Felix Capital primarily invests at the Series A, Series B+ stages. This means they focus on companies that are scaling their go-to-market after proving product-market fit.
Felix Capital is headquartered in London, UK. Many of their portfolio companies are also based in this region, though they invest across geographies.
Felix Capital focuses on investments in Consumer, Enterprise, Digital Health, Fintech. Their portfolio reflects deep expertise and networks within these sectors.
Felix Capital's typical investment check size ranges from $3M to $25M. Actual amounts may vary based on the stage, sector, and specific opportunity.
Felix Capital manages approximately $1B in assets under management (AUM) across their funds.
