At a Glance
Cake Ventures is a pre-seed and seed venture capital firm investing in companies that touch areas of demographic change, founded by solo general partner Monique Woodard and carrying a founding year of 2015 in directory records. It writes first checks at pre-seed and seed and follows into Series A and later, across a mandate that sector taxonomies record as spanning digital health, consumer, fintech, aerospace and defense, and adjacent categories.
The operating thesis is narrower than that sector list suggests. Cake organizes around three population shifts it expects to reprice consumer demand: Americans over 65 outnumbering those under 18 by 2034, the expansion of women's economic power across healthcare, e-commerce and care infrastructure, and Asian, Black and Latino households becoming the fastest-growing spending cohorts. Woodard describes Cake as one of the only venture firms built explicitly around demographic change rather than treating it as a secondary filter.
Fund I filed with the SEC in February 2021 against a $25 million target, a size that places Cake among the smaller institutional pre-seed vehicles and forces concentration: fewer positions, earlier entry, and ownership taken before pricing reflects the demographic shift. Portfolio names associated with the firm include Mahmee, Kinside, Supergoop! and Goldbelly, alongside current positions in Culina Health, Frame Fertility, Eli Health, Sol Health, Joshin, Guaranteed, Serif and Rares.
“Solo GP fund investing in pre-seed and seed companies building for the future of demographics, focusing on underrepresented founders and emerging consumer trends.”
Cake Ventures Fund I, L.P. registered in Delaware with a California principal office and filed its Form D on 16 February 2021, naming a $25 million target offering. At the time of filing no securities had been sold and no investors had subscribed, and the fund never filed the amendment that would report a final close, so the $25 million target remains the only capital figure in the federal record. Cake Ventures GP I, LLC is the general partner, with Monique Woodard named as its managing director. No other Cake Ventures vehicle appears on EDGAR, making this a single-fund platform as of the most recent filing, and no limited partners are disclosed. The fund writes pre-seed and seed checks against a demographic-change thesis organized around three population vectors: Americans over 65 outnumbering those under 18 by 2034, women's growing economic power across healthcare, e-commerce and care, and Asian, Black and Latino households as the fastest-growing consumer cohorts.
Cake Ventures primarily invests at the Pre-Seed, Seed, Series A, Series B+ stages. This means they focus on companies that are at the earliest idea or prototype phase.
Cake Ventures is headquartered in San Francisco, CA. Many of their portfolio companies are also based in this region, though they invest across geographies.
Cake Ventures focuses on investments in Aerospace & Defense, Digital Health, Other, Consumer, Fintech. Their portfolio reflects deep expertise and networks within these sectors.
Cake Ventures's typical investment check size ranges from $200K to $750K. Actual amounts may vary based on the stage, sector, and specific opportunity.
Cake Ventures manages approximately $50M+ in assets under management (AUM) across their funds.
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