🛍️ Consumer + San Francisco, CA
Discover 187 venture capital firms investing in Consumer and headquartered in San Francisco, CA. This directory highlights investors with active consumer portfolios and a local presence in San Francisco, CA, helping founders identify the right capital partners for their next raise. Browse firm profiles, compare check sizes and stage focus, and find investors who understand both the consumer landscape and the San Francisco, CA startup ecosystem.
187 firms
San Francisco, CA is home to 187+ venture capital firms that specialize in Consumer. The top firms combine deep Consumer expertise with local San Francisco, CA networks, deal flow, and industry connections.
Start by reviewing the 187 Consumer-focused VCs based in San Francisco, CA ranked on this page. Evaluate each firm's stage focus, check size, and portfolio to find the best fit for your startup's needs.
San Francisco, CA has an active Consumer investment community with firms specializing in this sector. Local investors bring valuable industry connections and ecosystem advantages specific to the San Francisco, CA market.
Venture firm founded by former Twitter CEO Dick Costolo and former Twitter COO Adam Bain, investing in growth-stage companies.
Game-developer-only follow-on investor building curated peer community
Learn which startups 1confirmation invests in, what size check sizes they write, and who their partners are (e.g. Nick Tomaino).
Learn which startups 3CC | Third Culture Capital invests in, what size check sizes they write, and who their partners are (e.g. Julien Pham).
Learn which startups 468 Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Global accelerator and seed fund investing across 80+ countries.
Learn which startups ACME Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Abstract invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Abstraction Capital invests in, what size check sizes they write, and who their partners are (e.g. Taylor Clauson).
Learn which startups Afore Capital invests in, what size check sizes they write, and who their partners are (e.g. Gaurav Jain).
Learn which startups AgFunder invests in, what size check sizes they write, and who their partners are (e.g. Michael Dean).
Learn which startups Album VC invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Alix Ventures invests in, what size check sizes they write, and who their partners are (e.g. Chas Pulido).
Learn which startups Alpaca VC invests in, what size check sizes they write, and who their partners are (e.g. Ryan Freedman).
Learn which startups Alpha Edison invests in, what size check sizes they write, and who their partners are (e.g. Nick Grouf).
Learn which startups Alpine Ventures invests in, what size check sizes they write, and who their partners are (e.g. Edward Suh).
Learn which startups Alsop Louie Partners invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Anorak Ventures invests in, what size check sizes they write, and who their partners are (e.g. Greg Castle).
Learn which startups Anthem Venture Partners invests in, what size check sizes they write, and who their partners are (e.g. Bill Woodward).
Learn which startups Archetype invests in, what size check sizes they write, and who their partners are (e.g. Ash Egan).
Learn which startups Array Ventures invests in, what size check sizes they write, and who their partners are (e.g. Shruti Gandhi).
Learn which startups Artis Ventures (AV) invests in, what size check sizes they write, and who their partners are (e.g. Stuart Peterson).
Learn which startups Aspect Ventures invests in, what size check sizes they write, and who their partners are (e.g. Jennifer Scott Fonstad).
Learn which startups Asymmetric Capital Partners invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Asymmetry Ventures invests in, what size check sizes they write, and who their partners are (e.g. Rob Ness).
Learn which startups Atlassian Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Atomic invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Autotech Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Backend Capital / Hf0 invests in, what size check sizes they write, and who their partners are (e.g. Dave Fontenot).
Learn which startups Background Capital invests in, what size check sizes they write, and who their partners are (e.g. Rafael Corrales).
Learn which startups Ballistic Ventures invests in, what size check sizes they write, and who their partners are (e.g. Kevin Mandia).
Learn which startups Baselayer Ventures invests in, what size check sizes they write, and who their partners are (e.g. John Paul Milciunas).
Learn which startups Bee Partners invests in, what size check sizes they write, and who their partners are (e.g. Michael Berolzheimer).
Learn which startups Behind Genius Ventures invests in, what size check sizes they write, and who their partners are (e.g. Paige Doherty).
Solo GP enabling rapid investment decisions with operator support.
Learn which startups Blockchain Capital invests in, what size check sizes they write, and who their partners are (e.g. W Brad Stephens).
Learn which startups Blue Bear Ventures invests in, what size check sizes they write, and who their partners are (e.g. Patrick Scaglia).
Learn which startups Blumberg Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Bolt invests in, what size check sizes they write, and who their partners are (e.g. Axel Bichara).
Learn which startups Bond invests in, what size check sizes they write, and who their partners are (e.g. Mary Meeker).
Learn which startups BootstrapLabs invests in, what size check sizes they write, and who their partners are (e.g. Nicolai Wadstrom).
Learn which startups Bracket Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Bragiel Brothers invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Brick & Mortar Ventures invests in, what size check sizes they write, and who their partners are (e.g. Darren Bechtel).
Learn which startups Buckley Ventures invests in, what size check sizes they write, and who their partners are (e.g. Josh Buckley).
Learn which startups Builders VC invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Buoyant Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Byers Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups CAVU Consumer Partners invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups CIV invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Cake Ventures invests in, what size check sizes they write, and who their partners are (e.g. Monique Woodard).
Learn which startups CapitalX invests in, what size check sizes they write, and who their partners are (e.g. Cindy Bi).
Learn which startups Cathay Innovation invests in, what size check sizes they write, and who their partners are (e.g. Denis Barrier).
Fund of funds investing in emerging manager micro-VC funds, helping new fund managers get started in venture capital.
Learn which startups Chemistry invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups CircleUp invests in, what size check sizes they write, and who their partners are (e.g. Karen Howland).
Learn which startups Civilization Ventures invests in, what size check sizes they write, and who their partners are (e.g. Shahram Seyedin-Noor).
Learn which startups CoFound Partners invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Coalition Operators invests in, what size check sizes they write, and who their partners are (e.g. Ashley Mayer).
Learn which startups Coelius Capital invests in, what size check sizes they write, and who their partners are (e.g. Zach Coelius).
Learn which startups Coinbase invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Coinbase Ventures invests in, what size check sizes they write, and who their partners are (e.g. Brian Foster).
Learn which startups Commerce Ventures invests in, what size check sizes they write, and who their partners are (e.g. Dan Rosen).
Learn which startups Conscience VC invests in, what size check sizes they write, and who their partners are (e.g. Ariana Thacker).
Learn which startups Context VC invests in, what size check sizes they write, and who their partners are (e.g. Mike Steadman).
Venture firm powered by a network of top university students and recent graduates, scouting and investing in the next generation of founders.
Learn which startups Contrary Capital invests in, what size check sizes they write, and who their partners are (e.g. Eric Tarczynski).
Learn which startups Crew Capital invests in, what size check sizes they write, and who their partners are (e.g. Brandon Deer).
Learn which startups Crosslink Capital invests in, what size check sizes they write, and who their partners are (e.g. David Silverman).
Learn which startups Crossover VC invests in, what size check sizes they write, and who their partners are (e.g. Noah Lichtenstein).
Learn which startups Crush Ventures invests in, what size check sizes they write, and who their partners are (e.g. Jonathan Daniel).
Learn which startups DFS Lab invests in, what size check sizes they write, and who their partners are (e.g. Jake Kendall).
Learn which startups DNX Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Dash Fund invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Day One Ventures invests in, what size check sizes they write, and who their partners are (e.g. Masha Drokova Bucher).
Learn which startups Debut Capital invests in, what size check sizes they write, and who their partners are (e.g. Pilar Johnson).
Learn which startups Define Ventures invests in, what size check sizes they write, and who their partners are (e.g. Lynne Chou O'Keefe).
Learn which startups Delphi Ventures invests in, what size check sizes they write, and who their partners are (e.g. Deepa Pakianathan).
Learn which startups Designer Fund invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Dolby Family Ventures invests in, what size check sizes they write, and who their partners are (e.g. Pascal Levensohn).
Growth-stage technology investor focused on market-leading companies with durable competitive advantages and large addressable markets.
Learn which startups Dragonfly invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Dragonfly Capital Partners invests in, what size check sizes they write, and who their partners are (e.g. Haseeb Qureshi).
Learn which startups Early Light Ventures invests in, what size check sizes they write, and who their partners are (e.g. Scott Garber).
Learn which startups Ecosystem Integrity Fund invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Electric Capital invests in, what size check sizes they write, and who their partners are (e.g. Avichal Garg).
Learn which startups Elefund invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Elementum Ventures invests in, what size check sizes they write, and who their partners are (e.g. Ben Chelf).
Learn which startups Equal Opportunity (EO) Ventures invests in, what size check sizes they write, and who their partners are (e.g. Roland Fryer).
Learn which startups Era Ventures invests in, what size check sizes they write, and who their partners are (e.g. Clelia Peters).
Learn which startups Evening Fund invests in, what size check sizes they write, and who their partners are (e.g. Kat Orekhova).
Learn which startups Ex/Ante invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Exceptional Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Expa invests in, what size check sizes they write, and who their partners are (e.g. Garrett Camp).
Learn which startups FPV Ventures invests in, what size check sizes they write, and who their partners are (e.g. Pegah Ebrahimi).
Learn which startups Factorial Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Fall Line Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Fiat Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Fin Capital invests in, what size check sizes they write, and who their partners are (e.g. Logan Allin).
Learn which startups First Star Ventures invests in, what size check sizes they write, and who their partners are (e.g. Drew Volpe).
Learn which startups Flex Capital invests in, what size check sizes they write, and who their partners are (e.g. Auren Hoffman).
Learn which startups Flexport Fund invests in, what size check sizes they write, and who their partners are (e.g. Ryan Petersen).
Learn which startups Flori Ventures invests in, what size check sizes they write, and who their partners are (e.g. Maria Alegres).
Consumer technology and enterprise consumerization specialist.
Early-stage venture firm focused on consumer companies led by Kirsten Green, investing in brands reshaping how people live.
Direct-to-consumer specialist with breakout wins including Warby Parker and Glossier.
Learn which startups Forgepoint Capital invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Form Capital invests in, what size check sizes they write, and who their partners are (e.g. Bobby Goodlatte).
Learn which startups Formula VC invests in, what size check sizes they write, and who their partners are (e.g. Grigor Hovhannisyan).
Learn which startups Freeflow Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Serial founder seed investor with CFO-grade operational support.
Learn which startups FundersClub invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups G2 Venture Partners invests in, what size check sizes they write, and who their partners are (e.g. Ben Kortlang).
Learn which startups GTMFund invests in, what size check sizes they write, and who their partners are (e.g. Max Altschuler).
Learn which startups Galvanize Climate Solutions invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups Geek Ventures invests in, what size check sizes they write, and who their partners are (e.g. Ihar Mahaniok).
Learn which startups Gen 1 Capital invests in, what size check sizes they write, and who their partners are (e.g. J Cheng).
Learn which startups Gilgamesh Ventures invests in, what size check sizes they write, and who their partners are (e.g. Miguel Armaza).
Learn which startups Goat Capital invests in, what size check sizes they write, and who their partners are (e.g. Justin Kan).
Learn which startups Graphene Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Private technology-focused investment firm making concentrated bets in high-conviction growth companies worldwide.
Learn which startups Growth Warrior Capital invests in, what size check sizes they write, and who their partners are (e.g. Promise Phelon).
Learn which startups HAX invests in, what size check sizes they write, and who their partners are (e.g. Cyril Ebersweiler).
Learn which startups Harrison Metal invests in, what size check sizes they write, and who their partners are (e.g. Michael Dearing).
Learn which startups Haun Ventures invests in, what size check sizes they write, and who their partners are (e.g. Kathryn Haun).
Learn which startups Headline invests in, what size check sizes they write, and who their partners are (e.g. Mathias Schilling).
Learn which startups HearstLab invests in, what size check sizes they write, and who their partners are (e.g. Eve Burton).
Learn which startups Helios Capital invests in, what size check sizes they write, and who their partners are (e.g. Ryan Kriser).
Seed-stage venture fund co-founded by former Google and YouTube executives, investing in bottom-up technology companies.
Early-stage venture firm founded by former AngelList president, investing in seed-stage companies across technology sectors.
Pre-seed venture fund led by Elizabeth Yin and Eric Bahn, investing in fast-moving founders across sectors globally.
Learn which startups Hustle Fund invests in, what size check sizes they write, and who their partners are (e.g. Elizabeth Yin).
Learn which startups IDEO CoLab Ventures invests in, what size check sizes they write, and who their partners are (e.g. Joe Gerber).
Learn which startups Immad Akhund Fund invests in, what size check sizes they write, and who their partners are (e.g. Immad Akhund).
Transatlantic partnership with Europe-to-US expansion playbooks.
Learn which startups IndieBio invests in, what size check sizes they write, and who their partners are (e.g. Po Bronson).
Learn which startups Industry Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Operator-heavy seed investor with product and recruiting support.
Learn which startups JLL Spark invests in, what size check sizes they write, and who their partners are (e.g. Raj Singh).
Learn which startups Jack Altman Fund invests in, what size check sizes they write, and who their partners are (e.g. Jack Altman).
Learn which startups Jackson Square Ventures invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups James Beshara Fund invests in, what size check sizes they write, and who their partners are (e.g. James Beshara).
Learn which startups January Ventures invests in, what size check sizes they write, and who their partners are (e.g. Jennifer Keiser Neundorfer).
Learn which startups Jazz Venture Partners invests in, what size check sizes they write, and who their partners are (e.g. Andrew Firlik).
Learn which startups Kindred Ventures invests in, what size check sizes they write, and who their partners are (e.g. Kanyi Maqubela).
Learn which startups Kraken invests in, what size check sizes they write, and who their partners are (e.g. ).
Seed-stage venture firm founded by former Floodgate partner, investing in founder-friendly deals across technology sectors.
Early-stage venture firm (formerly GGV Capital's US arm) focused on backing visionary founders in AI, enterprise, and consumer technology.
Early-stage venture firm investing in companies building a more sustainable and equitable future through technology.
Early-stage, multi-thematic firm with purpose-driven focus.
World's largest edtech-focused venture firm, investing in companies transforming education and workforce development globally.
Pre-seed focused venture firm led by Charles Hudson, investing very early in consumer and enterprise startups.
Solo GP systematic specialist for first-time founders.
Early-stage venture firm founded by Alfred Lin's former partner, investing in seed and Series A technology companies.
Data-driven venture firm using a proprietary platform called Beacon that analyzes billions of data points to identify top talent and companies.
Fast-moving pre-seed and seed fund investing in technology companies across sectors, known for speed of decision-making.
Growth-stage fund within Spark Capital, investing in category-leading technology companies at the expansion stage.
Micro-fund investing at pre-seed and seed in consumer and creator economy startups, with a focus on products people love.
Data-driven venture firm using quantitative product analytics to identify high-growth technology companies, founded by former Social Capital partners.
Long-term partner emphasizing culture, diversity, and founder connections.
Seed-stage micro-VC offering hands-on, bespoke plans for each company.
Network-driven, geo-agnostic firm with operator-angel distribution.
Early-stage venture firm founded by Ross Fubini, investing in seed-stage technology companies across enterprise and consumer.
Learn which startups a16z crypto invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups base case capital invests in, what size check sizes they write, and who their partners are (e.g. Alana Goyal).
Learn which startups e2vc invests in, what size check sizes they write, and who their partners are (e.g. ).
Learn which startups gumi Cryptos Capital (gCC) invests in, what size check sizes they write, and who their partners are (e.g. ).
Iconic early-stage venture firm known for its equal partnership structure and concentrated portfolio approach.
Global venture and growth equity firm with a responsible innovation philosophy, investing from seed to growth.
Early and growth-stage venture capital firm focused on enterprise infrastructure, applied AI, and consumer technology.
A venture fund founded by Dick Costolo and Adam Bain (former Twitter executives). Invests in early-stage consumer and enterprise technology.
One of the oldest and most established VC firms in America, founded in 1911. Portfolio includes LinkedIn, Shopify, Twilio, and Pinterest.
The venture arm of Calm, the meditation and wellness app. Calm Ventures invests in early-stage companies focused on mental health, wellness, and consumer technology that promotes well-being.
A global venture capital firm formerly known as e.ventures. Invests in seed through growth-stage startups across the US, Europe, and Brazil.
A growth-oriented investment firm that manages capital for ultra-high-net-worth families and institutions. Known for large growth investments and providing strategic guidance to scaling technology companies.
Growth equity firm backed by some of the world's most influential technology founders, investing in market-defining companies.
Founded by Reddit co-founder Alexis Ohanian and Garry Tan (now Y Combinator president). One of the most connected pre-seed and seed firms in Silicon Valley.
Matrix Partners is a venture capital firm that partners with exceptional entrepreneurs to build transformative technology companies. They focus on enterprise software, consumer internet, and fintech investments from seed to growth stages.
Early-stage venture capital fund investing in Latino founders and companies serving Latino communities across the Americas. Founded by Marianne Hudson to address the Latino funding gap in venture capital.
Samsung NEXT is Samsung's innovation arm that invests in early-stage startups across AI, IoT, digital health, and frontier technologies. They provide portfolio companies with access to Samsung's global ecosystem and manufacturing capabilities.
A micro-VC fund that invests in early-stage technology companies with a focus on diverse founders and underrepresented markets. They provide capital and strategic support to help entrepreneurs build successful businesses.
Founded by Sam Lessin and others, known for their eclectic portfolio and contrarian investment approach. Focuses on early-stage companies across various sectors with unique business models.
Founded by Ravi Belani, combines a community of builders with an investment fund. Provides a space for entrepreneurs to explore ideas and offers pre-seed funding to the most promising projects.
Global private equity and venture capital firm with over $120 billion of assets under management. TPG Growth focuses on investments in high-growth companies across technology, healthcare, financial services, and consumer sectors.
A data-driven venture firm founded by former Social Capital partners. Uses quantitative analysis to evaluate product-market fit and growth trajectories.
Founded by Ryan Hoover, invests in very early-stage startups often at the idea or prototype stage. Known for quick decisions and supporting solo founders and weekend projects that become companies.
The growth-stage fund of Y Combinator, providing follow-on capital to the accelerator's best-performing companies at Series B and beyond.